Archive for the 'Advertising' Category

  • How I Make Money Via Advertising

    A reader wrote:
    I’ve stumbled upon your blog and was wondering if you cared to share a bit of your business plan to a fellow entrepreneur. Obviously, a very successful website, based on the percentage dedicated to advertising, but I was wondering what your success rate was with google adsense vs. the independent advertising revenue. […]

  • Blogging Detrimental to Offline Income?

    Scott Adams, the author of the comic Dilbert is going to start blogging less because of the negative impact his blog has had on his income:
    I hoped that people who loved the blog would spill over to people who read Dilbert, and make my flagship product stronger. Instead, I found that if I wrote nine […]

  • Finding Advertisers for Your Blog

    ProBlogger:

    Show them what they’re buying.
    Traffic is a Powerful Motivator.
    Collect Demographics.
    Start with Small Advertisers.
    Put together an Advertiser Pack.
    Sell the Niche Angle.

    Darren touches on some good points, but I have two things to add:
    The first, and most important, in my opinion is to have an actual “Advertise Here” link in a prominent […]

  • Google’s New PPA Program Opens Up New Opportunities for

    Search Engine Journal:
    Last week, Google announced the beta test of their new pay-per-action (PPA) advertising program. In addition, Google mentioned a new ad format, the text link ad (which will presumably be similar to the current referral text link unit.), would be available. This new ad format, along with the new PPA (or affiliate) model, […]