Finding Advertisers for Your Blog

ProBlogger:

1. Show them what they’re buying.
2. Traffic is a Powerful Motivator.
3. Collect Demographics.
4. Start with Small Advertisers.
5. Put together an Advertiser Pack.
6. Sell the Niche Angle.

Darren touches on some good points, but I have two things to add:

The first, and most important, in my opinion is to have an actual “Advertise Here” link in a prominent position above the fold. Sometimes its hard to tell whether or not a site, especially a blog, accepts advertising. I try to make things as obvious as possible.

The second is to have a prewritten sales letter that you use to followup with potential advertisers. When I get an email about advertising, I can immediately followup with either the generic email. If the prospect has asked some unique questions, I can quickly customize the email to answer their questions.