Archive for March, 2007

Search Engine Journal:
Last week, Google announced the beta test of their new pay-per-action (PPA) advertising program. In addition, Google mentioned a new ad format, the text link ad (which will presumably be similar to the current referral text link unit.), would be available. This new ad format, along with the new PPA (or affiliate) model, […]

A reader wrote:
Dane, how do you place advertisements (or other content) after the first (and subsequent) posts on your blog?
Something I’ve done with my blogs for a long time is to place a variety of different content after different posts on the front page. For instance, on all of the Business Opportunities Weblog blogs […]

Steve Rubel:
According to the latest State of the News Media report, the share of the online population that tried blogging peaked back in January 2005 at 10% and has hovered since at 8%. Blog readership, on the other hand is climbing. Some 40% of the online population said they have read a blog at least […]